About Us

Welcome to Zaraee, a pioneering force in revolutionizing agri input supply chain in developing countries. Established with a dual mission of empowering farmers and sellers, we’ve created a dynamic e-commerce ecosystem that transcends traditional market boundaries. 

At Zaraee, we believe in the power of connectivity, where over 55,000 monthly active users explore our marketplace, accessing a rich tapestry of 50+ brands and 500+ products.

 Our commitment extends beyond transactions – it’s about fostering sustainable growth, transforming livelihoods, and challenging the norms of the agricultural industry. With cutting-edge technology, seamless logistics, and innovative financial solutions, we’re not just redefining agriculture; we’re shaping the future of farming and commerce. Join us on this journey where every click, every transaction, and every partnership contributes to a vibrant, sustainable, and digitally empowered agricultural community.

Who we are?

Sonia Karim
Founder and CEO

A senior business leader with over 23 years of work experience in textile, energy and agricultural sectors, in various roles and functions of growing responsibility, including marketing, sales, product development and production optimization in textiles; supply chain development, project and corporate finance, contract negotiation, operational optimization in the energy sector. Extensive experience in leading teams of 300+ employees, developing performance measurement and compensation systems. Broad exposure to international clients and business partners. The only woman in Pakistan who headed a 200 MW Independent Power Plant (IPP), Nishat Chunian Power Ltd. (NCPL).

A silver medalist MBA graduate from LUMS, holding a BSc. in Electronics Engineering from GIK with Dean’s Honour List recognition, complemented by executive courses from prestigious institutions such as the London Business School, AOTS Japan, National University of Singapore, and the Pakistan Institute of Corporate Governance. Currently, serving as an Independent Director at the Pakistan Mortgage Refinance Company, contributing to strategic governance and decision-making

“Every day, we are fueling commerce and accelerating digitalization across Pakistan”

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Farmer Network
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Locations served country-wise
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Would you like to join us?

Stay tuned for exciting opportunities. Check our LinkedIn Page or Careers Section.

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